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Web Design

Obviously, web design is a crucial part of developing an online business. However, in many cases, a consultant will interpret web design to mean "that which is visually pleasing" rather than "that which accomplishes the site's goals". This happens because design consultants rarely understand the specific goals of the site, and this is especially true in financial services, which is fundamentally different from other sectors. The typical consultant will not understand who your target audience is, how to effectively communicate your message to them, and how to translate that into profits.

Why WebFinance?

By choosing WebFinance Consulting, you don't run these risks, because we are the experts in online finance. Your site will be more than just visually appealing. It will enable you to accomplish your goals, whether they be new account generation, transaction processing, revenue growth, marketing and branding, or something entirely different. Since its founding, WebFinance has designed, developed, operated and enhanced our own suite of websites. This has given us an insider's view of online finance, and a direct connection to millions of online investors and other individuals, who tell us what they like and don't like in terms of usability, content, and the hundreds of other considerations a site developer faces. We also have extensive user data that reveals their actual online behavior, spending patterns, and other information that is of great value to our clients.

The WebFinance Consulting staff possesses extensive experience with all the leading web languages and tools, including HTML, FrontPage, Javascript, Java, CGI, DHTML, and databases. But unlike many web developers, we don't have a "favorite", but will use whatever tools are best for a given project. Also, we understand the tradeoffs between in-house development and outsourcing, and are always happy to work with an existing development team. We can handle an entire project or just the parts where we can add the most value.

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