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Traffic Generation and Retention
There are countless web sites that have managed to accomplish all of their design goals, making it easy for visitors to do what those sites want them to do. The problem is, the sites aren't getting the traffic they deserve. With millions of sites on the internet and more coming every day, it's difficult for a site to attract its target audience. Moreover, some sites appear to be getting a good amount of traffic, but they could be getting five or ten times more with a better strategy. The internet oftens reduces variable costs: by automating processes, it becomes only slightly more expensive to serve 1,000,000 customers or visitors than to serve 100,000 of them. Because of this, it's extremely important that you find a way to attract your entire target audience, rather than just a small subset of it. There are a staggering number of traffic generation options available, including search engines, link arrangements, advertising, affiliate programs, and partnerships.
Attracting these visitors is obviously important, but it's only half of the battle. Most financial service companies don't just want visitors, they want customers. This means not just having a person visit the site, but also utilizing the site to establish and cultivate a permanent relationship with that person. Fostering such relationships is even more difficult than getting them in the door.
Why WebFinance?
Each traffic generation method and each visitor retention method comes with its own set of rules and techniques which require considerable time to master. Fortunately, you don't need to master them, because we already have. For our own sites and for our other clients, we already know the answers to the important questions that most sites haven't even asked yet.
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What makes a successful online advertising campaign? Which types of ads (banners, interstitials, rich media, newsletter ads, etc.) will get the best results? What are the benefits and drawbacks of each pricing arrangement (CPM, CPC, CPA, hybrids, affiliate programs, etc.)? Exactly what should the ads look like to get the highest response with your target audience? Which sites will get you the most value for your ad dollar, and how can you get the largest possible discount off of "rate card"? How can you track ROI and continue to improve it?
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Which search engines are most important, how do they work, and how can you optimize your pages for them?
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How can you use press releases and other media outlets to maximum advantage?
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How can you persuade hundreds or even thousands of other sites to link to yours, bringing you additional traffic at essentially no cost?
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How can you find popular sites that are interested in mutually beneficial partnerships?
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What tools and content will your target audience want, and which would they ignore? For those that are worth putting on your site, should you build them or license them from existing providers?
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How can you observe your audience's behavior and use this information to serve them better (and more profitably)?
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What techniques are available to make your site "sticky", so that visitors feel compelled to return frequently? What are the costs and benefits associated with publishing an email newsletter as a marketing and retention tool?
We already know the answers to these questions, for each type of financial site. By leveraging our years of effort, you can sidestep the learning curve and optimize your site for traffic generation and retention orders of magnitude faster than your competition. This information is of value whether you're just getting started with your site or have been online for some time but just aren't getting the results you were hoping for.
Next: Monetizing Your Traffic
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