Since its inception in 1996, WebFinance has developed and operated a suite of highly successful online financial properties, including InvestorGuide and InvestorWords, both widely considered best-of-breed investment sites. Over the years, we have had to deal with practically every issue that faces an online business, from deciding which projects are worth pursuing to determining how to maximize the revenue generated from an online presence. Use the links below to learn how WebFinance Consulting provides solutions for financial services companies looking to do business on the web:
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Evaluating the Opportunity - Although the opportunities created by the internet are numerous and ever-expanding, this doesn't mean that every company should move onto the internet as soon as possible. WebFinance Consulting will work to understand your goals and determine whether an online initiative is the right decision for your company. Perhaps more importantly, we will help determine what opportunity makes the most sense for your business.
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Getting Started - The details associated with simply starting an online initiative can often make or break the effort. From selecting the right domain name, to deciding on a cost-efficient web hosting solution, to planning your site's structure and content, WebFinance Consulting can provide the expert guidance your business needs to get it right the first time. We've done it all before, and can put you on the fast track towards success.
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Web Design - Since its inception in 1996, WebFinance has designed, developed and operated its own suite of successful sites. With so many years of user feedback and competitive intelligence within the online financial sector, we have a deep understanding of how the optimal design for a financial site differs from any other type of site. We can help plan and design a website that will optimally achieve your goals, whether they be customer relationship development, new account generation, marketing, revenue generation, or transaction processing.
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Traffic Generation and Retention - The adage "if you build it, they will come" definitely does not apply on the web. Building a killer web site is just the first step; it's equally important that you reach your full target audience, rather than the small subset who might just happen to find it. Our traffic driving methodology has been honed on our own sites, and we've found a formula for success. From search engine optimization to comprehensive marketing plans, we'll bring you more targeted traffic than you thought possible. And, we can teach you how to keep those visitors coming back repeatedly and how to track and learn from them.
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Monetizing Your Traffic - In the early days of the internet, many companies lost sight of the fact that traffic doesn't mean anything unless you can convert it into revenue. There are many successful ways for your company to turn visitors to your website into bottom-line results, and we have a comprehensive understanding of the pros and cons of every one of them.
Learn More: Monetizing Your Traffic
Next: Evaluating the Opportunity
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